Sports & Recreation Facilities Website Structure Guide
A well-structured site for sports and recreation facilities organizes around booking/availability pages, membership/pricing pages, program/league pages, facility/amenity pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- booking/availability pages
- membership/pricing pages
- program/league pages
- facility/amenity pages
Where most sites get the hierarchy wrong
No online booking or availability visibility, forcing a phone call for what should be a self-serve decision.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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