Speech Therapy Website Structure Guide
A well-structured site for speech-language pathology practices organizes around developmental milestone pages, condition pages (stuttering, apraxia, articulation), adult speech therapy pages (stroke, swallowing), evaluation and insurance pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- developmental milestone pages
- condition pages (stuttering, apraxia, articulation)
- adult speech therapy pages (stroke, swallowing)
- evaluation and insurance pages
Where most sites get the hierarchy wrong
No content addressing worried parents' most common first search — normal developmental ranges — before they even know they need a specialist.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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