Solar Installation Website Structure Guide
A well-structured site for solar installers organizes around payback/ROI calculator pages, incentive and tax credit guides, roof suitability pages, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- payback/ROI calculator pages
- incentive and tax credit guides
- roof suitability pages
- location pages
Where most sites get the hierarchy wrong
Generic savings claims with no state-specific incentive or net-metering detail, when those rules change the economics completely by location.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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