Sleep Medicine Clinics Website Structure Guide
A well-structured site for sleep clinics organizes around symptom/screening pages, home-vs-lab study comparison pages, treatment option pages, insurance coverage guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- symptom/screening pages
- home-vs-lab study comparison pages
- treatment option pages
- insurance coverage guides
Where most sites get the hierarchy wrong
No home-sleep-test content, despite that being the option most patients are hoping for and actively searching before they'll book anything.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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