Siding Contractors Website Structure Guide
A well-structured site for siding contractors organizes around material comparison pages (vinyl, fiber cement, wood), cost-by-square-footage pages, insurance-claim (storm damage) pages, repair vs full replacement pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- material comparison pages (vinyl, fiber cement, wood)
- cost-by-square-footage pages
- insurance-claim (storm damage) pages
- repair vs full replacement pages
Where most sites get the hierarchy wrong
No storm-damage/insurance-claim content, missing a large and urgent share of demand that follows every major weather event.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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