Senior Care & Assisted Living Website Structure Guide
A well-structured site for senior care providers organizes around care-level comparison pages, cost/payment guides, decision guides for families, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- care-level comparison pages
- cost/payment guides
- decision guides for families
- location pages
Where most sites get the hierarchy wrong
No plain-language content distinguishing care levels (independent living vs assisted living vs memory care) for families who don't know the terminology yet.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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