Renewable Energy Developers Website Structure Guide
A well-structured site for renewable energy developers organizes around interconnection process pages, PPA and offtake explainer pages, project development stage pages, landowner lease pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- interconnection process pages
- PPA and offtake explainer pages
- project development stage pages
- landowner lease pages
Where most sites get the hierarchy wrong
No interconnection-queue content, when queue position and timeline are the dominant variable in whether a project is real or hypothetical.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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