Plastic & Cosmetic Surgery Website Structure Guide
A well-structured site for plastic surgery practices organizes around board-certification/credential pages, procedure explainer pages, recovery timeline guides, before/after galleries — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- board-certification/credential pages
- procedure explainer pages
- recovery timeline guides
- before/after galleries
Where most sites get the hierarchy wrong
No clear board-certification content, in a category where credential confusion is widespread and genuinely consequential for patients.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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