Personal Chef Services Website Structure Guide
A well-structured site for personal chef services organizes around service-type pages (weekly meal prep, dinner parties, events), pricing pages, diet/allergy accommodation pages, sample menu pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- service-type pages (weekly meal prep, dinner parties, events)
- pricing pages
- diet/allergy accommodation pages
- sample menu pages
Where most sites get the hierarchy wrong
No pricing distinction between recurring meal-prep clients and one-off event bookings, when those are two completely different buyers and budgets.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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