Periodontics (Gum Specialists) Website Structure Guide
A well-structured site for periodontal practices organizes around condition pages (gum disease stages, bone loss), procedure pages (scaling, grafts, implants), referral pages for general dentists, before/after and cost pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- condition pages (gum disease stages, bone loss)
- procedure pages (scaling, grafts, implants)
- referral pages for general dentists
- before/after and cost pages
Where most sites get the hierarchy wrong
Treating this as purely a referral-driven specialty with no direct-to-patient content, missing patients who self-diagnose gum problems online first.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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