Patent & Trademark Services Website Structure Guide
A well-structured site for patent and trademark firms organizes around filing-type pages (patent, trademark, copyright), search and clearance pages, cost and timeline pages, industry-specific pages (software, consumer products) — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- filing-type pages (patent, trademark, copyright)
- search and clearance pages
- cost and timeline pages
- industry-specific pages (software, consumer products)
Where most sites get the hierarchy wrong
Burying filing cost and timeline behind a "contact us" wall, when that's the exact information inventors compare across firms before reaching out.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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