Orthopedics & Sports Medicine Website Structure Guide
A well-structured site for orthopedic practices organizes around injury/condition pages, surgical-vs-conservative option pages, recovery timeline guides, surgeon credential pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- injury/condition pages
- surgical-vs-conservative option pages
- recovery timeline guides
- surgeon credential pages
Where most sites get the hierarchy wrong
Surgery-forward content with no real coverage of conservative treatment, when 'can I avoid surgery' is the dominant patient search.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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