Orthodontics Website Structure Guide
A well-structured site for orthodontic practices organizes around treatment-option comparison pages, cost/financing guides, treatment timeline pages, age-specific guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- treatment-option comparison pages
- cost/financing guides
- treatment timeline pages
- age-specific guides
Where most sites get the hierarchy wrong
No adult-specific content, despite adult orthodontics being a large and fast-growing share of searches that generic 'braces for kids' pages ignore.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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