Online Course Creators Website Structure Guide
A well-structured site for online course businesses organizes around outcome-specific landing pages, curriculum breakdown pages, instructor credibility pages, comparison pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- outcome-specific landing pages
- curriculum breakdown pages
- instructor credibility pages
- comparison pages
Where most sites get the hierarchy wrong
Vague outcome promises with no disclosed completion or success data, which is exactly the scrutiny this category increasingly faces.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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