Occupational Therapy Website Structure Guide
A well-structured site for occupational therapy practices organizes around condition pages (stroke recovery, sensory processing, hand therapy), pediatric OT pages, what-to-expect pages, insurance and referral pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- condition pages (stroke recovery, sensory processing, hand therapy)
- pediatric OT pages
- what-to-expect pages
- insurance and referral pages
Where most sites get the hierarchy wrong
Conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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