OB-GYN & Women's Health Website Structure Guide
A well-structured site for OB-GYN practices organizes around what-to-expect visit pages, condition-specific pages, pregnancy stage guides, provider philosophy/bio pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- what-to-expect visit pages
- condition-specific pages
- pregnancy stage guides
- provider philosophy/bio pages
Where most sites get the hierarchy wrong
Clinical, impersonal writing in a category where feeling heard is the dominant factor in choosing and staying with a practice.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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