Mortgage Brokers & Lenders Website Structure Guide
A well-structured site for mortgage brokers organizes around loan program comparison pages, affordability and payment guides, process/timeline pages, credit and down payment guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- loan program comparison pages
- affordability and payment guides
- process/timeline pages
- credit and down payment guides
Where most sites get the hierarchy wrong
Advertising rates without explaining points, fees, and APR, which is precisely the comparison confusion borrowers are trying to resolve.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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