Midwifery & Doula Services Website Structure Guide
A well-structured site for midwifery and doula practices organizes around service-type explainer pages (home birth, birth center, doula support), safety and risk-eligibility pages, insurance and cost pages, postpartum support pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- service-type explainer pages (home birth, birth center, doula support)
- safety and risk-eligibility pages
- insurance and cost pages
- postpartum support pages
Where most sites get the hierarchy wrong
No content addressing safety concerns directly, leaving anxious expecting parents to find (often outdated) answers on forums instead.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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