Media & Publishing Website Structure Guide
A well-structured site for media and publishing companies organizes around editorial standards pages, topic hub pages, author credential pages, archive/topic index pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- editorial standards pages
- topic hub pages
- author credential pages
- archive/topic index pages
Where most sites get the hierarchy wrong
No visible editorial standards or author credentials, in a category where trust and credibility are the entire product.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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