Med Spas & Aesthetics Website Structure Guide
A well-structured site for med spas organizes around treatment explainer pages, before/after galleries, cost guides, recovery/downtime guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- treatment explainer pages
- before/after galleries
- cost guides
- recovery/downtime guides
Where most sites get the hierarchy wrong
Marketing-heavy treatment pages with no honest downtime/recovery information, which is exactly what a cautious first-time patient searches for.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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