MarTech & AdTech Platforms Website Structure Guide
A well-structured site for martech and adtech companies organizes around integration pages (major ad platforms, CDPs, CRMs), use-case pages, pricing-by-volume pages, data privacy/compliance pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- integration pages (major ad platforms, CDPs, CRMs)
- use-case pages
- pricing-by-volume pages
- data privacy/compliance pages
Where most sites get the hierarchy wrong
"contact sales" for pricing with zero volume-based benchmarks, when marketing ops buyers are trying to model cost before a demo call.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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