Machine Shops & CNC Website Structure Guide
A well-structured site for machine shops organizes around machine capability and tolerance pages, turnaround and prototyping pages, material capability pages, quality and inspection pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- machine capability and tolerance pages
- turnaround and prototyping pages
- material capability pages
- quality and inspection pages
Where most sites get the hierarchy wrong
No equipment list or tolerance capability published, which is the first technical thing an engineer checks before sending an RFQ.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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