Luggage & Travel Gear Brands Website Structure Guide
A well-structured site for luggage brands organizes around airline size-compliance pages, durability/warranty pages, collection pages (carry-on, checked, travel accessories), material comparison pages (polycarbonate, aluminum) — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- airline size-compliance pages
- durability/warranty pages
- collection pages (carry-on, checked, travel accessories)
- material comparison pages (polycarbonate, aluminum)
Where most sites get the hierarchy wrong
No airline-specific carry-on dimension content, when "will this actually fit as a carry-on" is the single most common pre-purchase search.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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