IT Consulting Website Structure Guide
A well-structured site for IT consulting firms organizes around consulting-vs-managed-services guides, project-type pages, industry-specific pages, pricing structure guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- consulting-vs-managed-services guides
- project-type pages
- industry-specific pages
- pricing structure guides
Where most sites get the hierarchy wrong
Conflating consulting and managed services in the same messaging, when they're genuinely different engagements a buyer needs distinguished clearly.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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