Interior Design Website Structure Guide
A well-structured site for interior designers organizes around process explainer pages, style guides, portfolio pages, pricing structure guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- process explainer pages
- style guides
- portfolio pages
- pricing structure guides
Where most sites get the hierarchy wrong
Portfolio-heavy sites that never explain the actual engagement process or pricing model, leaving prospects unsure how to even start.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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