InsurTech Companies Website Structure Guide
A well-structured site for insurtech companies organizes around integration pages (policy admin, claims systems), state-compliance/licensing pages, use-case pages (underwriting, claims, distribution), case study pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- integration pages (policy admin, claims systems)
- state-compliance/licensing pages
- use-case pages (underwriting, claims, distribution)
- case study pages
Where most sites get the hierarchy wrong
No state-by-state compliance content, when insurance is regulated per-state and that's the first thing a carrier's compliance team checks.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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