Industrial Automation Integrators Website Structure Guide
A well-structured site for industrial automation integrators organizes around platform-compatibility pages (Allen-Bradley, Siemens, etc.), project-type pages (line integration, retrofit, controls upgrade), case study pages, support and maintenance pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- platform-compatibility pages (Allen-Bradley, Siemens, etc.)
- project-type pages (line integration, retrofit, controls upgrade)
- case study pages
- support and maintenance pages
Where most sites get the hierarchy wrong
No platform/brand compatibility content, when "do they know our specific PLC platform" is the first technical filter plant engineers apply.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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