HR Consulting & PEOs Website Structure Guide
A well-structured site for HR consultancies and PEOs organizes around PEO-vs-consultant-vs-software comparison pages, compliance guides by state, pricing structure pages, company-size guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- PEO-vs-consultant-vs-software comparison pages
- compliance guides by state
- pricing structure pages
- company-size guides
Where most sites get the hierarchy wrong
No clear distinction between PEO, ASO, and consulting models, which are genuinely different arrangements buyers routinely confuse.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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