Hot Tub & Spa Dealers Website Structure Guide
A well-structured site for hot tub dealers organizes around model/size comparison pages, running-cost (electricity, chemicals) pages, delivery and installation requirement pages, financing pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- model/size comparison pages
- running-cost (electricity, chemicals) pages
- delivery and installation requirement pages
- financing pages
Where most sites get the hierarchy wrong
No real electricity/chemical running-cost estimate, leaving buyers to discover the ongoing cost only after purchase.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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