Hospice Care Website Structure Guide

Quick answer

A well-structured site for hospice care providers organizes around what-is-hospice explainer pages, eligibility and timing pages, cost and Medicare hospice benefit pages, family support and grief resource pages — with clear navigation to each, not buried behind a generic "Services" menu.

What the top-level navigation should include

Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:

  • what-is-hospice explainer pages
  • eligibility and timing pages
  • cost and Medicare hospice benefit pages
  • family support and grief resource pages

Where most sites get the hierarchy wrong

Writing exclusively for referring physicians instead of the frightened family members who are the ones actually searching.

URL structure

Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.

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