Home Medical Equipment Website Structure Guide
A well-structured site for home medical equipment suppliers organizes around equipment category pages (oxygen, mobility, hospital beds), Medicare/insurance coverage pages, rental vs purchase pages, delivery and setup pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- equipment category pages (oxygen, mobility, hospital beds)
- Medicare/insurance coverage pages
- rental vs purchase pages
- delivery and setup pages
Where most sites get the hierarchy wrong
No plain-language Medicare coverage content, the single biggest question this industry's buyers have before they'll even call.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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