Home Health Care Website Structure Guide
A well-structured site for home health agencies organizes around service-level comparison pages, Medicare/insurance coverage guides, caregiver vetting pages, family decision guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- service-level comparison pages
- Medicare/insurance coverage guides
- caregiver vetting pages
- family decision guides
Where most sites get the hierarchy wrong
No clear explanation of what Medicare does and doesn't cover, which is the first practical question every family runs into.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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