Home Fragrance & Candles Website Structure Guide
A well-structured site for home fragrance brands organizes around burn time and throw pages, wax and ingredient pages, scent family guides, safety and care pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- burn time and throw pages
- wax and ingredient pages
- scent family guides
- safety and care pages
Where most sites get the hierarchy wrong
Scent names with no scent-family or throw description, leaving customers unable to buy confidently without smelling it first.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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