Health Tech Companies Website Structure Guide
A well-structured site for health technology companies organizes around compliance and BAA pages, EHR integration pages, clinical evidence pages, role-specific use-case pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- compliance and BAA pages
- EHR integration pages
- clinical evidence pages
- role-specific use-case pages
Where most sites get the hierarchy wrong
No explicit HIPAA and integration detail, which are hard gating requirements that disqualify a vendor before any feature comparison happens.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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