Handyman Services Website Structure Guide
A well-structured site for handyman businesses organizes around task/service list pages, hourly vs project pricing pages, what-we-don't-do pages, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- task/service list pages
- hourly vs project pricing pages
- what-we-don't-do pages
- location pages
Where most sites get the hierarchy wrong
Vague 'we do everything' positioning with no concrete task list, which reads as unfocused and loses to competitors who name the exact job.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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