GIS & Mapping Companies Website Structure Guide
A well-structured site for GIS and mapping companies organizes around service pages (spatial analysis, cartography, data integration), software/format compatibility pages (Esri, QGIS), industry application pages (utilities, government, agriculture), case study pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- service pages (spatial analysis, cartography, data integration)
- software/format compatibility pages (Esri, QGIS)
- industry application pages (utilities, government, agriculture)
- case study pages
Where most sites get the hierarchy wrong
No software/format compatibility content, when "can this work with our existing GIS stack" is the first technical qualifying question.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
Or let Omnitopical build this for you.
Plans the full page set GIS and mapping companies actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
Start your free trial