Gaming Studios Website Structure Guide
A well-structured site for game development studios organizes around shipped-title portfolio pages, platform-capability pages (mobile, console, PC), service-model pages (work-for-hire, co-dev, publishing), genre-specialization pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- shipped-title portfolio pages
- platform-capability pages (mobile, console, PC)
- service-model pages (work-for-hire, co-dev, publishing)
- genre-specialization pages
Where most sites get the hierarchy wrong
A portfolio page with screenshots but no platform or genre filtering, when studios are hired specifically for genre/platform track record.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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