Foundations & Grantmakers Website Structure Guide
A well-structured site for foundations organizes around eligibility and funding priority pages, application process and deadline pages, past grantee pages, reporting requirement pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- eligibility and funding priority pages
- application process and deadline pages
- past grantee pages
- reporting requirement pages
Where most sites get the hierarchy wrong
Vague funding priorities that generate large volumes of ineligible applications, wasting both the applicants' and the foundation's time.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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