Footwear Brands Website Structure Guide
A well-structured site for footwear brands organizes around fit and sizing comparison pages, activity/use-case pages, materials and support pages, care and resole pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- fit and sizing comparison pages
- activity/use-case pages
- materials and support pages
- care and resole pages
Where most sites get the hierarchy wrong
A size chart with no cross-brand fit comparison, when 'do these run big or small versus X' is the actual question every online shoe buyer has.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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