Fertility Clinics Website Structure Guide
A well-structured site for fertility clinics organizes around treatment option pages, cost and financing breakdowns, success rate explainer pages, process/timeline guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- treatment option pages
- cost and financing breakdowns
- success rate explainer pages
- process/timeline guides
Where most sites get the hierarchy wrong
Headline success rates with no explanation of how they're calculated by age and diagnosis, which is both misleading and exactly what informed patients check.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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