Eyewear Brands Website Structure Guide
A well-structured site for eyewear brands organizes around fit and measurement guides, prescription and lens option pages, insurance and FSA pages, material and durability pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- fit and measurement guides
- prescription and lens option pages
- insurance and FSA pages
- material and durability pages
Where most sites get the hierarchy wrong
No frame measurement guidance, which is the single biggest cause of online eyewear returns and easily solved with real fit content.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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