Executive Search Firms Website Structure Guide
A well-structured site for executive search firms organizes around practice-area pages (C-suite, board, VP-level), industry-specialization pages, retained vs contingency fee explainer pages, placement track-record pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- practice-area pages (C-suite, board, VP-level)
- industry-specialization pages
- retained vs contingency fee explainer pages
- placement track-record pages
Where most sites get the hierarchy wrong
No clarity on retained vs contingency search, leaving prospective clients unsure what they're actually being asked to commit to.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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