Event Planning & Weddings Website Structure Guide
A well-structured site for event and wedding planners organizes around package/pricing pages, venue-specific guides, planning-timeline guides, portfolio pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- package/pricing pages
- venue-specific guides
- planning-timeline guides
- portfolio pages
Where most sites get the hierarchy wrong
No real pricing information published, in a category where budget uncertainty is the single biggest source of buyer anxiety.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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