Estate Planning & Probate Website Structure Guide
A well-structured site for estate planning firms organizes around will-vs-trust comparison pages, probate process guides, state-specific rules pages, cost/package pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- will-vs-trust comparison pages
- probate process guides
- state-specific rules pages
- cost/package pages
Where most sites get the hierarchy wrong
No clear will-vs-trust comparison, which is the single question most people are actually trying to resolve before they call anyone.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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