ESL/TEFL Programs Website Structure Guide
A well-structured site for ESL and TEFL program providers organizes around certification-recognition pages, course-format pages (online, in-person, hybrid), job placement/alumni outcome pages, pricing and payment plan pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- certification-recognition pages
- course-format pages (online, in-person, hybrid)
- job placement/alumni outcome pages
- pricing and payment plan pages
Where most sites get the hierarchy wrong
No employer-recognition or placement-rate data, when that credibility question is exactly what a skeptical prospective teacher is trying to verify.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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