EdTech Companies Website Structure Guide
A well-structured site for edtech companies organizes around integration pages (LMS, SIS, SSO), outcome/efficacy data pages, audience-segment pages (K-12, higher ed, corporate), procurement/security pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- integration pages (LMS, SIS, SSO)
- outcome/efficacy data pages
- audience-segment pages (K-12, higher ed, corporate)
- procurement/security pages
Where most sites get the hierarchy wrong
No LMS/SIS integration content, when that compatibility check is the first technical filter district and university IT teams apply.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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