DUI Defense Law Website Structure Guide
A well-structured site for DUI defense attorneys organizes around what-happens-after-a-DUI-arrest pages, license suspension pages, first offense vs repeat pages, cost and payment plan pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- what-happens-after-a-DUI-arrest pages
- license suspension pages
- first offense vs repeat pages
- cost and payment plan pages
Where most sites get the hierarchy wrong
No urgency-matched content — DUI searchers are often searching within hours of an arrest and need immediate, specific next-step answers, not general firm marketing.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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