Dance Studios Website Structure Guide
A well-structured site for dance studios organizes around class level and schedule pages, full-year cost pages, recital and competition guides, trial class pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- class level and schedule pages
- full-year cost pages
- recital and competition guides
- trial class pages
Where most sites get the hierarchy wrong
Advertising monthly tuition without recital, costume, and competition fees, which are substantial and drive real resentment when disclosed late.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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