Cryotherapy Studios Website Structure Guide
A well-structured site for cryotherapy studios organizes around whole-body vs localized cryo pages, use-case pages (athletic recovery, inflammation, skin), safety and contraindication pages, pricing and membership pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- whole-body vs localized cryo pages
- use-case pages (athletic recovery, inflammation, skin)
- safety and contraindication pages
- pricing and membership pages
Where most sites get the hierarchy wrong
Bold health-benefit claims with no honest limitation/contraindication content, in a wellness category where regulators have specifically flagged overclaiming.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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