CrossFit Gyms Website Structure Guide
A well-structured site for CrossFit gyms organizes around beginner/onramp program pages, class schedule pages, membership pricing pages, coach bio and credential pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- beginner/onramp program pages
- class schedule pages
- membership pricing pages
- coach bio and credential pages
Where most sites get the hierarchy wrong
No visible on-ramp or fundamentals program for beginners, reinforcing the intimidation factor that keeps a lot of interested people from ever walking in.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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